About
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about
Mission Statement

    Our Beliefs

  • Babies are the key to our future.
  • There is nothing more meaningful for parents than their connection with their baby.
  • High-quality, safe and positive content is essential in programming for young children.
  • When supervised and age-appropriate, electronic media can enrich the connection between parents and their baby and give them new opportunities for exploring and playing together.
BFTV Illustration

    Our Vision

  • To give all babies a positive, meaningful and friendly start in life.

    Our Mission

  • To provide a unique, engaging experience for baby during the first stages of life.
  • To supply parents with the best content for their babies when and where they want it, in the most convenient manner and means.
  • To enable parents to have maximum control over the type of content and amount of exposure when introducing their baby to electronic media.
  • To be a reliable, effective and trusted source of information for parents on topics related to the early stages of parenting.

    Our Core Values

  • Putting Baby First: Providing new opportunities for babies and toddlers as they explore their world. We are BabyFirstTV because your baby comes first.
  • Seeking Feedback: We highly value our viewers' feedback and will work with parents to constantly improve the quality of our content
  • Collaborating with Top Experts: Our content is created and supervised by top experts.
  • Delivering Value: We know that parents want the best for their babies, and we strive to deliver the very best content for the best value on the market.