BFTV Privacy Policy/California Privacy Rights

1. General

1. This Privacy Policy is part of the Terms and Conditions, which together with the General Terms and Conditions, posted at http://www.babyfirsttv.com/company/terms-of-use govern the use of the BFTV website ("site"). The site is owned and operated by BFTV LLC, a corporation registered in Delaware and operating out of Los Angeles, California (“BFTV”). This Privacy Policy should be read carefully and in its entirety before advancing to any of the pages or other areas of this site. If you have any questions regarding this Privacy Policy, please contact us at:

   Website Manager, BFTV LLC, 10390 Santa Monica Blvd., Suite 310 Royal Beverly Glen Plaza, Los Angeles, California 90025 - USA, or by email to info@babyfirsttv.com , or by telephone at 888-251-BABY

2. This Privacy Policy is effective as of November 18th, 2010.
3. BFTV respects your privacy and your choices. Because access and use of this site involves the transfer of certain information about you, this Privacy Policy is designed to inform you of what information is collected by us, how we use it and store it, and the choices you have regarding that policy.
4. If this Privacy Policy is unacceptable to you, please leave the site and refrain from using it in any way.
5. This Privacy Policy applies to all users of the Site, whether you are simply browsing this Site, submitting data, participating in an interactive area of the site, or using the site or interacting with it in any other way. The term "User" or "Users" therefore applies to anyone performing any of the above actions.
6. CHILDREN: Children and their parents are our main audience. BFTV cares about you. We respect the privacy and the freedom of choice of Children and their parents and have taken steps to conform to the provisions of the The Children’s Online Privacy Protection Act (“COPPA”). If you are under the age of 13 (“a Child”), or a parent of a Child, please see Section 8 below which contains the special provisions of our privacy policy regarding Children and their parents.
7. BFTV may amend this Privacy Policy at any time, without giving any prior direct notice to users. However, we will post notices of any changes on the site with details of the date of the post. Posting of the amended Privacy Policy will constitute notification of its Amendment. All amendments will come into effect and bind users once posted on this site. Users are encouraged to check this Privacy Policy frequently for amendments.

2. The Information We Collect

General

1. BFTV collects certain information submitted to us by Users or transferred to us during the course of communication between the User and this site. Much of this Information is non-personally identifiable information, but in some cases we also collect personally identifiable information as detailed in the following sections.

Non-Personally Identifiable Information

2. Use of this site involves the transfer of certain information between your computer and our servers, such as your computer's IP address and the type of browser you are using. This Information is referred to as non-personally identifiable information, because it does not directly identify you, although it may identify the computer which you are using.

Personally Identifiable Information

3. Use of certain services and features of the BFTV site requires the submission of personally identifiable information such as your name, address, email, account name or number, user name or password, an I.D., a credit card number and other information. In some cases, you may also be asked or required to enter such information as your age or gender or other information. Submission of personally identifiable information is voluntary. If you do not wish to submit personally identifiable information, you may choose not to use these services and features. We limit the personally identifiable information that we collect about Children as set out in Section 8.
4. When posting or uploading any data or content to open areas of the site, such as Baby of the Week, Video of the Week, Myfirst U Courses or when participating in competitions or sweepstakes, certain personally identifiable information, such as your user name or first name may be published on the site. This may apply to additional features of the site that we may add in the future, such as communities and blogs. This information and any other personally identifiable information which you choose to publish on any part of this site will become accessible to other Users who may choose to collect such information and to contact you. Any data or content that you upload or post may be redistributed on the internet or in other media. You should always exercise caution when responding to any contact or request that you receive from someone you do not know, or who you suspect may be posing as someone you know.

Automated Collection of Information

5. We use "cookies", which are small files containing a string of characters that uniquely identify your computer. Cookies are sent to your computer when you access our site in order to help us improve the quality of our service by storing information on user preferences and use of our site, such as the terms you search for. Depending on the type of browser you use, you can set or reset your browser to refuse or limit acceptance of cookies, or certain types of cookies, to warn you when a cookie is being sent, or to delete stored cookies. However, if you do so, certain features and services of our site may become unavailable to you or may not function fully. To learn how to manage or disable cookies, consult your Browser's documents. We may also use “web beacons”, which are small amounts of data, usually imbedded in images on web pages, which also allow us to track user preferences or other existing or future technologies that collect and use substantially the same type of information as cookies or web beacons collect and use. Disabling cookies will not necessarily disable all of these technologies. You may contact us to ask about this.
6. BFTV's servers automatically log (record) information that your browser sends whenever you visit our website, which may include details of the pages you visited, services requested, your computer's Internet Protocol address, browser type, browser language, the date and time of your visit or request and one or more cookies that may uniquely identify your browser.

3. Use and Disclosure of Information

1. We may use and process all information, including your personally identifiable information to provide you with, improve and personalize services, features, content, goods and advertisements, to manage your account, to contact you, to conduct research and review of our site, services and features, and to offer you related goods, services and content.
2. We may use your information, and allow business partners or affiliates or ours to use it in a manner that is non-personally identifiable in order to conduct research about use of this site, user habits and preferences.
3. We may use information, including personally identifiable information, to send you news and updates regarding this site and to offer you advertisements and promotions of goods and services on behalf of ourselves, or business partners or affiliates. However, we will not share your personally identifiable information with other parties, except as stated in this Policy, or as specifically authorized by you.
4. In certain circumstances, we may provide personally identifiable information or non-personally identifiable information, or both to third parties that provide us with technical services, support or other services regarding the maintenance and operation of this site and its related services. When we do that, we will require the third party not to use the information for any other purpose and not to transfer it to a third party.
5. Additionally, we may provide personally identifiable information or non-personally identifiable information, or both to a third party, as required by an order or subpoena issued by a judicial or administrative authority or by a law enforcement agency, or as we may in good faith, consider necessary under law, or upon a request or demand received by us in connection with a legal complaint, claim, suit or procedure.
6. We may share or transfer information, including personally identifiable information to our subsidiaries, parent or other related corporations, or to another corporation in the event of a merger, acquisition of this site or of BFTV, or a business reorganization or restructure. In such event, all information may become subject to a different Privacy Policy as used or adopted by the acquiring party.
7. Use of personally identifiable information of Children is further limited as explained more fully in Section 8.

4. Third Party Advertisers and Ad Servers

1. We may use third parties, sometimes referred to as ad-servers to send or present advertisements or promotions on our behalf or on behalf of our business partners or affiliates. These third parties may also use cookies, web beacons or other technologies to help send or present such advertisements and promotions, and to conduct research about their effectiveness.
2. We also allow third parties to advertise on our site. We do not share personally identifiable information with third party Advertisers, but these third parties may use cookies, web beacons or other technologies in their advertisements to gather information whenever an advertisement is delivered or shown to a user or when a user clicks on an advertisement. An advertisement may contain a link to the site of the advertiser. When you click on an advertisement, you may be transferred to the site of the advertiser.
3. The collection and use of information by third party advertisers and ad-servers is governed by the Privacy Policy of the advertisers and ad servers.

5. Storage of Information

1. We store user information, including personally identifiable information on our servers, which may be located in different countries, or on servers of third parties who provide us with storage facilities, which may also be in different countries. Any personally identifiable or other information may therefore be used and stored in a country different from yours.
2. We may use third parties to process information, including personally identifiable information, for us. We shall require such third parties to abide by this Privacy Policy.
3. Information is stored on secured servers and we shall use our best efforts and industry standard measures, technologies and procedures to preserve the integrity of personally identifiable information and to thwart unauthorized access and use thereof. However, we cannot guarantee any personally identifiable information against unauthorized access and use by third parties acting maliciously or in bad faith.
4. If we identify a security breach, involving unauthorized access of a third party to your personally identifiable information, we shall use our best efforts to notify you of such as soon as is reasonably possible, using the contact information that you have previously provided to us.

6. User Choices

1. You may make choices regarding your information, its collection and use. Some of them are stated above, others are set out below.
2. If you do not wish any information of any type, including non-personally identifiable information to be collected about you, you should not use this site.
3. If you do not wish to submit personally identifiable information, you should not submit any personally identifiable information. Please take into account that in this case you will not be able to use certain features of this site, although you will be able to continue to use other features.
4. If you do not wish your user name, real name, personal picture or other such information to be published you should not submit data of this type.
5. If you are concerned about cookies, you should make use of the features on your Browser that allow you to restrict or block cookies. In this case you will not be able to use certain features of this site. If you are concerned about other collection or tracking technologies that may be used on this site you may read about them on the internet or elsewhere, or may contact us and we will endeavor to provide you with relevant information or direct you to sources of information.
6. If you do not wish to receive or to continue to receive electronic communications (emails) from us or our business partners you may chose to opt-out from receiving such information by clicking on the link provided in all electronic communications received by you and following the instructions. In such case, we shall refrain from sending you advertising or promotional materials, as detailed in the opt-out message, but shall reserve the right to continue to contact you regarding your account and important information about this site.
7. In some cases, we may offer features and services on an opt-in basis. In those cases, you will be asked to affirmatively signify your agreement to use or receive those services or features. If you do not choose to signify your agreement, we will not provide you with those features or services.

7. Accessing and Modifying Your Personally Identifiable Information

1. You may at any time access and modify any accessible personally identifiable information submitted by you (not including user name) by using the access feature on the site.
2. You may at any time amend or delete all or some of your personally identifiable information stored on our servers, by using the delete feature in the My Account area on the site. However, we cannot guarantee that such deletion will remove all such information from all areas of the servers.
3. Please note that if you chose to modify, or request us to delete any personally identifiable or other information, we may retain copies of the information as originally submitted in order to ensure payment for any goods and services and as may be required by an order or subpoena issued by a judicial or administrative authority or by a law enforcement agency, or as we may in good faith, consider necessary under law, or upon a request or demand received by us in connection with a legal complaint, claim, suit or procedure.

8. Children’s Privacy

General

1. The following provisions apply to “Children”, meaning anyone under the age of 13. These provisions have preference over any other provisions in this Privacy Policy and will always apply to Children. This is because they are designed to comply with COPPA, which is a law that aims to protect the privacy of children online.
2. We hope and believe that the BabyFirst website will be useful and entertaining for babies and preschoolers, as well as for others, including their parents. However, if you are a Child, you should use this site only if your parents or your legal guardian (from now on we will now refer to both parents and legal guardians as “parents”) agree to that and have read and approved the Terms and Conditions, including this Privacy Policy. If your parents have not read and approved the Terms and Conditions or this Privacy Policy, please do not continue to use this site unless and until they do so.

What Personally Identifiable Information do we collect about Children?

3. Parts of the areas of this site can be used without the need for submitting personally identifiable information. We only collect personally identifiable information about Children in those areas of the site that require that, such as BabyU, video channels, Baby of the Week, courses and certain competitions and sweepstakes. In these cases we collect some or all of the following: the Child’s first name, his or her parent’s email address, his or he parent’s user name and/or password. In certain cases, when we need to send something by regular mail, or to personally speak to a Child’s parent we may also need to collect his or her physical address and/or telephone number.
4. We will not collect personally identifiable information about a Child unless the Child’s parent has granted his or her consent to the provision of that information. If you are a Child, please do not submit any personally identifiable information about yourself, such as your name and email, address, age or telephone number or other details. Instead ask your parents to do that, if they agree.
5. When personally identifiable information about a Child is submitted to us, we will contact the Child’s parent as soon as possible at the email address provided and ask him or her to verify that they have agreed to the submission. If the parent does not respond within two days, we will delete the personally identifiable information submitted.
6. Under the provisions of COPPA we are not allowed to condition a Child’s participation in a contest, sweepstake or other activity on the submission of more personally identifiable information than is reasonably necessary for that.

How do we use Personally Identifiable Information about Children?

7. In most cases we will only use personally identifiable information about Children to allow the Child to participate in activities and areas on this site. We will use the email address of the Child’s parent in order to contact him or her to verify that he or she has given his or her consent to the Child’s submission of information. We may use the Child’s name and his or her parent’s email address to inform his parent of special offers and about new features on the site. We may use the address or telephone number submitted by a Child in order to contact his parent to inform him or her if the Child wins a prize in a contest or sweepstakes, or to send the prize.

Sharing of Personally Identifiable Information about Children.

8. We may disclose the personally identifiable information submitted about Children to third parties who provide technical services or are involved with the maintenance and operation of this site and its related features. In such case we shall require them not to disclose or transfer the information to any third party. Additionally, we may provide personally identifiable information or non-personally identifiable information, or both to a third party, as required by an order or subpoena issued by a judicial or administrative authority or by a law enforcement agency, or as we may in good faith, consider necessary under law, or upon a request or demand received by us in connection with a legal complaint, claim, suit or procedure.
9. Other than that, we will not disclose personally identifiable information submitted by Children unless we receive the consent of the Child’s parent.
10. We will not allow the disclosure of personally identifiable information about a Child on publically accessible areas of this site without the Child’s parent’s consent. In these cases we will not rely on the general consent received from the parent for the submission of the Child’s personally identifiable information, but will ask for further consent which may be verified in a more strict way, such as asking the parent to send us a signed consent form by post or fax, have a trained operator speak to the parent in person by telephone, or by asking the parent to submit a valid credit card number.

How can parents access, receive and amend details about their Child’s information

11. Parents may at any time contact us to receive information about the kinds of information we collect about Children and about the specific information collected about the parent’s Child. This can be done by contacting us at:

    Website Manager, BFTV LLC, 10390 Santa Monica Blvd., Suite 310 Royal Beverly Glen Plaza, Los Angeles, California 90025 -USA or by email to info@babyfirsttv.com, or by telephone at 888-251-BABY

12. When you contact us to ask for specific information about your Child’s information, we will first verify that you are the Child’s parent. We may do this in one of the following manners: asking you to send us a signed verification form by post or fax, asking for photographic or documentary proof of identity, through a trained operator who will speak to you in person when you call the above dedicated telephone number, or by asking you to submit a valid credit card number.
13. You may also the access personal information about your Child and amend or delete it by using the function at My Account and entering your user name and password
14. Parents may, at any time, revoke their consent given for the collection of personally identifiable information about their Child, or for any further collection of personally identifiable information, by contacting us as provided above. We will follow the same procedures to verify that you are indeed the Child’s parent. After receiving such request we shall delete the Child’s personally identifiable information. This may result in the Child being unable to continue to participate in certain activities and areas of this site where that information is required, but he or she will be able to continue to use the other areas of this site.

Changes to this Policy:

15. if we make changes to the provisions of this policy regarding Children, we will post them on the site. In addition we will send notification to parents of Child’s whose email address has been provided to us. Therefore, if a parent changes his or her email address please inform us of such.

9. Links


1. We may offer links to other sites that we feel may be of interest to you. Please note that by clicking on a link, you will be transferred to that other site and any activity on it will no longer be governed by this Privacy Policy, but by the privacy policy of that other site. We are not a party to any third party privacy policy, do not endorse or recommend any third party privacy policy and are not responsible for any such policy. You should independently review any third party privacy policy and make an independent determination whether it is acceptable to you or not.

10. California Privacy Rights


1. California Civil Code Section 1798/83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write to us at: Website Manager, BFTV LLC, 10390 Santa Monica Blvd., Suite 310 Royal Beverly Glen Plaza, Los Angeles, California 90025 - USA, or contact us by email at info@babyfirsttv.com, or by telephone at 888-251-BABY
   
   

11. Miscellaneous

1. This Policy does not govern the collection or use of information by third parties, such as advertisers on our site. For information on how third parties collect and use information, please consult the privacy Policies of those third parties.
2. The headings to this Privacy Policy are intended for convenience only and shall not be used for interpretation.
3. If any provision or provisions of this Privacy Policy should be held to be unenforceable, such holding will not affect the other provisions hereof which shall remain in full force.
4. This site is owned and operated by BFTV, LLC , a Delaware corporation, operating out of Los Angels, California, and is designed to conform to the laws of the state of California. If you are viewing or using this site from another country, please be aware that you will be transferring information outside of your country. Your continued access and use of this site will indicate your consent to this.
5. This Privacy Policy shall be governed and construed under the laws of the state of California, USA. As far as the law allows, exclusive jurisdiction over any dispute arising out of or under this Privacy Policy shall be with the courts of California, USA. You hereby waive any right to file a claim in any other jurisdiction.