Our Beliefs:

• Babies are the key to our future.

• There is nothing more meaningful for parents than their connection with their baby.

• High-quality, safe and positive content developed by leading experts – pediatricians, psychologists and educators – is essential in providing valuable programming for young children

• When supervised and educational-focused, electronic media can enrich the connection between parents and their baby and give them new opportunities for exploring and playing together.

Our Vision:

• To give all babies a positive, meaningful and friendly head start in life.

Our Mission:

• To provide a unique, engaging experience for baby during the first stages of life.

• To supply parents with the best content for their babies when and where they want it, in the most convenient manner and means.

• To enable parents to have maximum control over the type of content and amount of exposure when introducing their baby to electronic media.

• To be a reliable, effective and trusted source of information for parents on topics related to the early stages of parenting.

Our Core Values:

• Putting Baby First: Providing new opportunities for babies and toddlers as they explore their world. We are BabyFirstTV because your baby comes first.

• Seeking Feedback: We highly value our viewers’ feedback and will work with parents to constantly improve the quality of our content.

• Collaborating with Top Experts: All our content is created and supported by top child development experts who supervise the programming according to scientific research and what is the most beneficial for the baby’s learning experience.

• Delivering Value: We know that parents want the best for their babies, and we strive to deliver the very best content for the best value on the market.