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Introducing Your Baby to Television
Viewing Guide

Encouraging a Productive Co-Viewing Experience With Your Baby

Introducing Your Baby to Television

As a parent, you probably feel that nothing is more important than the health, well being and development of your child. More often than not, you spend extraordinary amounts of time researching products and services before you bring them into your home. The programming that you choose for your baby or toddler to view is no exception.

There is no question that we live in a digital age with an increased popularity of "screen media" – that is, computers and televisions – in the home. According to recent studies, more than two-thirds (68 percent) of children under the age of two watch screen media everyday and one-third (36 percent) of children under two have a television in the bedroom*.

Understanding this, it's very important to foster a healthy relationship between your child and the television, which means appropriately balancing her TV-viewing time with other activities.

The following pages detail helpful tips to guide you in responsibly introducing your baby to television. Remember, TV can be a positive experience for your baby if you choose age-appropriate programming, set limits and most of all, share in the viewing experience with your child.

* Kaiser Family Foundation, "Zero to Six: Electronic Media in the Lives of Infants, Toddlers and Preschoolers," Fall 2003

10 Tips for a Healthy TV Viewing Experience for Parent and Baby