Founded in 2004 by Guy Oranim and Sharon Rechter, babyfirst™ is a platform that produces and distributes content dedicated to children between the ages 0-3 Years. The company creates innovative and engaging content to teach infants skills such as color recognition, counting and vocabulary building. babyfirst™, owned by First Media, reaches out to 120 million homes through TV, the Internet and mobile applications. Headquartered in Hollywood, Los Angeles, US, the channel was officially launched in 2006.